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Marc Smadja
NOVEMBER 23, 2023 - 6 mins read

Maximize Home Value: Unlock the Power of Home Staging

Maximize your home’s market potential with expert home staging tips. Learn how to create a captivating space that sells quickly and at a higher value.

Did you know that it only takes 90 seconds for a potential buyer to make an impression when entering a home? Once buyers form an initial opinion, they will spend the rest of their time at the home looking for things that confirm that original feeling – either good or bad. That’s where home staging comes in! Staging is the art of transforming your home into a showpiece that captivates buyers and inspires offers. It’s the ultimate marketing tool to get your home noticed and sold! So, if you want to give your home the edge it needs to sell, let’s talk staging!

But first what is Home Staging?

Home staging is the process of preparing a home for sale by making it look as attractive and inviting as possible. The goal is to create a space that appeals to a wide range of buyers and helps them envision themselves living there.

The idea behind home staging is that buyers are more likely to make an offer on a home that looks well-maintained and welcoming, as opposed to one that is cluttered or outdated. It’s like putting your home’s best foot forward – you want to showcase its strengths and minimize its weaknesses to attract the right buyer.

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What are the Benefits?

  • Helps buyers to envision themselves living in the space. It’s important that the home shopper falls in love with the property they ultimately choose to buy. You can help create that emotional connection between a buyer and your home by staging it. Professional color combinations and smart layouts pieces help the buyer develop positive feelings about the space and imagine living in it.

  • Makes your home stand out from other listings. With so much competition, your home can easily get lost in the sea of listings across the web. It’s important to do everything you can to stand out. Professionally staged homes are eye-catching and can encourage more buyers to consider your property, even before they see it in person.

  • Show ways to use extra rooms and funky floor plans. When a room is completely empty, it can be tough to envision how it might be used. That’s especially true if there’s an unusual layout or dated features. Staging can help buyers see the potential of a room and how to get the most value out of it. Plus, empty rooms can look smaller than they really are; staging can help them appear larger.

  • Increase the selling price and sell faster. If your home has been sitting on the market for a while and you’ve been considering cutting the price to help move it, you might want to try staging it instead. Staging not only tends to help move properties faster, but you could also end up selling for higher than expected.

  • Ultimately, a home staging has an impressive return on investment. Staged homes sell more quickly, which means less time on the market and less carrying costs like mortgage payments, utilities, and taxes. This can translate to a higher net profit for the seller.

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A few Tips for staging your home like a pro:

  • Depersonalize: Remove personal items to create a neutral canvas for buyers.
  • Declutter and Organize: A tidy space is more appealing and feels larger.
  • Minor Repairs and Fresh Paint: Address small imperfections to make your home look well-maintained.
  • Neutral Decor: Appeal to a wider audience with neutral colors and decor.
  • Enhance Lighting: Brighten dark areas to make the space more inviting.
  • Strategic Furniture Arrangement: Arrange furniture to maximize space and flow.
  • Utilize Natural Light: Use mirrors and light-colored window treatments to amplify natural light.
  • Boost Curb Appeal: The exterior is just as important as the interior.

Does a home staging guarantee the sale of the house?

There are no guarantees for the sale or price of a property. However, statistical evidence shows that staging a property leads to a shorter time on the market and a higher selling price. Our clients see it as an investment to maximize their returns. Why miss out on potential profits?

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Why should you work with a professional home stager?

  • Expertise: A professional home stager has the knowledge and experience to know what works best. They can help you make the best decisions to appeal to buyers.
  • Neutrality: A home stager can provide an objective, outside perspective that you may not be able to get from friends or family members.They can tell you honestly what needs to be done to make your home look its best.
  • Efficiency: Staging a home can be time-consuming and overwhelming, but a professional home stager can do it quickly and efficiently. They know what to prioritize and how to get the most bang for your buck.
  • Return on investment: It’s an investment that can pay off in the end.

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Wondering how it works and how much it costs?

CONSULTATION

With a buyer’s viewpoint in mind, we will conduct an on-site assessment of the property. This includes taking measurements, capturing photographs, and providing insightful suggestions to enhance the organization, decluttering, and embellishment of each area utilizing existing furniture and decor. If necessary, we can also incorporate pieces from our warehouse. We may propose minor repairs, painting, removal, or packing as needed. Pricing starts at $275.

HOMEWORK

We provide you with ample time to implement our recommendations and make necessary preparations for staging, photography, and visits.

During this period, you can focus on decluttering, organizing, and enhancing the overall aesthetic appeal of your property. We understand the importance of creating a captivating first impression for potential buyers. By following our suggestions, you can maximize the visual impact and highlight the key features of your home. Additionally, we encourage you to take advantage of our expertise and ask any questions you may have during this process. Remember, our goal is to ensure that your property stands out in the market and attracts interested buyers.

STAGING DAY

On this enchanting day, witness the magic unfold! Entrust your home’s staging to us, the experts. We will artfully select items from our collection to accentuate your home’s finest features. From delivery to meticulous setup, we will ensure your spaces are camera-ready. Prepare to be amazed by the stunning transformation! While the exact cost of staging with rental accessories is challenging to determine upfront, a rough estimate for a 3-bedroom house starts at $2500 and may exceed this amount.

COMPLETION

Furniture and accessories must be rented for a minimum period of one month. It is highly advisable to maintain your home staged in accordance with the real estate photographs to avoid confusing and disappointing potential buyers.

CONCLUSION

To make your home truly unique, it requires that extra special touch. Home staging is the ultimate tool for quickly selling your home and potentially earning a substantial profit. By strategically staging your home, you can create an irresistible allure that draws buyers in effortlessly. If you want to transform your home into a show-stopping masterpiece, consider investing in strategic staging and witness your property outshine the competition on the market.

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Sophie Boudreau
Stylist, Home Staging & Redesign
514-796-3227

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About Marc

a profile picture of real estate agent Marc Smadja with Berkshire Hathaway

A Story of Passion.

Marc is an accomplished real estate broker who benefits from years of successful experience in equity trading and as a financial specialist and business owner, enables him to offer a diverse range of expertise to his buyers and sellers in high-end residential real estate. He is known as a strong negotiator and an effective advocate for all his clients.

In both personal and professional spheres, Marc has deeply rooted values of trust, integrity, discretion and loyalty. He is motivated by the belief that behind every transaction is a story and inevitably a transition, which is why he devotes as much time as is necessary to listening to and understanding all the needs at the heart of his clients’ real estate goals.

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